Press Release: YT Industries redefines strategy with new partnerships


“YT Industries is happy to announce a new business partnership in Australia. The German direct brand has agreed to terms with Pushys as they redefine their business strategy to be closer to the Australian market and further strengthen the great relationship with customers Down Under. Day Zero Limited will continue to be a strong ally in New Zealand with both an online and offline presence.


Pushys and Day Zero Limited are YT’s choice partners for the mountain bike market in Oceania. Both partnerships give mountain bikers access to the whole YT product portfolio both online and offline.


YT Family members in Australia and those who wish to become part of ‘the fam’ can get in-depth information about all bikes on YT’s website. After reading up on each of the TUES, CAPRA, JEFFSY, DECOY and brand-new IZZO models and deciding on their bike of choice customers are redirected to Pushys for the final purchase. However, the Australian distributor also offers offline opportunities to service, see, touch and test ride your favorite YT thanks to a demo fleet, which will be available at the Pushys’ Flagship Store in the Aussie Capital, Canberra, from the end of May. Naturally, access to testing and servicing of bikes may be affected by local regulations concerning the Coronavirus pandemic. Customers are therefore recommended to inform themselves about the current situation before making the trip.


New Zealanders looking to get their hands on a new mountain bike can rely on Day Zero Limited for everything YT. Customers can browse through the product portfolio and decide on their dream bike online. Day Zero Limited also offers an offline service thanks to a showroom in Christchurch where riders can see the bikes in the flesh, get their YT bike serviced and even test ride the newest models. Yes, that will include the IZZO too. As is the case in Australia, access to testing and servicing of bikes may be affected by local regulations concerning the Coronavirus, so the YT Family in NZ should check online first, whether these services can be offered in the current situation. For now, the showroom is not open and test rides are not possible, but the servicing of bikes can be arranged.

“We are stoked that we have finalized a partnership with such an experienced company such as Pushys, which is already a successful distributor of mountain bikes in the Australian market. Day Zero Limited will continue to be our business partner for New Zealand. Day Zero Limited has been and will continue to be a highly reliable ally and has played a great role in establishing the YT brand in that market. We value both partnerships highly, look forward to consistently improve brand visibility, and are stoked to be bringing more of our bikes to mountain bikers in Oceania.“ – Markus Flossmann, CEO YT industries GmbH