News: Canyon Send a Message of Unity to the MTB Community
From 25-29 August, the attention of the entire mountain biking world will be drawn towards two events. The UCI World Championships in Val di Sole, Italy, where the world’s best riders put everything on the line for their shot at the rainbow stripes in cross-country, downhill, short track, four-cross and e-MTB. Alongside this, for the freeride athletes, Audi Nines in Germany marks one of the biggest spectacles of the year. Normally this would be an occasion to light up the bikes of our CLLCTV pros, with special artwork in the riders‘ national colours, or wild designs to stand out from the crowd.
But this time round, Canyon are doing things a little differently. To make an important statement: for unity, for the global riding community, for the sport. By marking the bike of every CLLCTV athlete with the same message, proudly displayed on the down tube. ONE WORLD. A positive message, inspired by a positive idea. That we’re all here on this planet together, and we’re all part of the same awesome global cycling community. Especially in our modern world, unity and solidarity are more important than ever. Canyon’s aim is clear: to inspire mountain bikers worldwide to grow, progress, and preserve the sport we love for every and any cyclist. Together we are part of One World, and part of One Collective.
Trail, XC, downhill or dirt jump – it doesn’t matter what you ride. All styles and all riders add something special to the mountain biking landscape, every day. And everyone can be part of our unique MTB community: a community based on friendship, support, inspiration and mutual respect. We are all together.
To underline this moment, Canyon are calling on the MTB community to join them in making a difference. How? By supporting the amazing work being done by World Bicycle Relief, an organisation committed to helping more people across the planet gain access to bicycles, and the countless opportunities they present. It’s the worthiest of worthy causes – and the organisation are fully behind Canyon’s initiative too. Allison Dufosee, CEO of World Bicycle Relief UK, states: "We are delighted by this innovative activation by Canyon. The donations we receive will allow us to fund the delivery of many Buffalo Bicycles to mobilise communities and to enable access to education across rural areas of the world. This is a significant opportunity for raising awareness of our mission and the Power of Bicycles."
Every donation made through our fundraising page also give you the chance of winning an exclusive Spectral CF 29 with the same Canyon ‘One World’ artwork as our athletes’ bikes.
You can find more information about the One world – One CLLCTV activity at canyon.com. Or check out the phenomenal work being done by World Bicycle Relief here.